MARKETING
STRATEGY & CONSULTING
REALIZARIUM - the brand strategy alter-ego of Eugene Kiselev based on researches, experience and common sense

I'm looking at process of branding due to the formula:
BRAND = PRODUCT x ASSOCIATIONS

Formulate and REALIZARIUM brands
Eugene Kiselev
For the last 8 years I have been working by myself building strategic laboratory «REALIZARIUM» in different configurations like popup agency:
  • with the advertising agencies like a part of creative team,
  • in-house clients team,
  • independent strategy consultant.

Flexible and various kinds of interaction is a part of my key experience - determining the optimal solutions. It helps quickly understand what is a genuine kind of problem is would be solved by branding, creativity and communication.

My principals:
▲ strategy based on facts, not private opinion
▲ being wrong is okay
▲ be honest, even if it is disadvantageous
EXPERTISE
RESEARCH
a
BRAND
STRATEGY
COMMUNICATION STRATEGY
POSITIONING
CONSULTING
WORKSHOPS
I divide the work into 2 stages: planning and realization

STRATEGIC PLANNING
It includes all processes related to the search for communicative points of growth and differentiation for business: a briefing with the client's team, researches at various levels, brand and communication strategies, and workshops.

Full stack of strategic planing with a full description of every stage and timing you can find in «real portfolio».

REALIZATION & ADVISING
Every project is individual, like every business and their marketing goals. On the moment of starting execution it's so easy to lost the wisdom and senses of strategy. That's why it's so important to make an advising for the first months by making creative briefs and consult different execution specialists.

The most common execution tools:
  • Design (identity, logo, fonts, vector)
  • Naming and texts (tone of voice, key massages, structure and logic of texts)
  • Presentation materials aimed for different target audiences (with the accents of product, functions and emotion aspects)
  • SITE&APP (adaptation for strategy aims)
  • SMM (content planing)
  • Any others points of communication
For my whole life I tried find the best ways for brands to be attractive in the mind of the consumers.

I want to change lifes by making worldwide brands and i'm ready to change MY LIFE BY GOING TO THE NEXT LEVEL by moving to another country.

I'm open to any discussions and ready to act.
+79261859245
(Tel/Telegram/WA)

EK@REALIZARIUM.ru
Feel free to contact me!
I want your call, strategist! My number is: