I divide the work into 2 stages: planning and realization STRATEGIC PLANNING
It includes all processes related to the search for communicative points of growth and differentiation for business: a briefing with the client's team, researches at various levels, brand and communication strategies, and workshops.
Full stack of strategic planing with a full description of every stage and timing you can find in «real portfolio».REALIZATION & ADVISING
Every project is individual, like every business and their marketing goals. On the moment of starting execution it's so easy to lost the wisdom and senses of strategy. That's why it's so important to make an advising for the first months by making creative briefs and consult different execution specialists.
The most common execution tools:
- Design (identity, logo, fonts, vector)
- Naming and texts (tone of voice, key massages, structure and logic of texts)
- Presentation materials aimed for different target audiences (with the accents of product, functions and emotion aspects)
- SITE&APP (adaptation for strategy aims)
- SMM (content planing)
- Any others points of communication